Social Media Managed by Audio Blood
So are we all familiar with this program? It’s a show on MuchMusic that finds unsigned bands spending a week with “The Guru,” Greig Nori (former Treble Charger frontman and current industry heavyweight behind bands like Sum 41, etc.) and then performing for a panel of four judges from the Canadian industry (all of whom have contributed or been featured in CMF at some point). Anyhow, the band gets a made-for-TV whirlwind tour of the industry, perform a song for the judges, and are then told whether they should break up (disBAND) or if they “have what it takes” to become “platinum-selling MuchMusic artists.”
The show is responsible for Stereos’ quick rise to fame, and this season, gave Street Pharmacy a push, found Abandon All Ships signed to Underground Operations/Rise Records, San Sebastian working with The Agency Group and Last Gang Management, and now These Kids Wear Crowns have signed a worldwide deal with Capitol/EMI Canada.
My question: is this show doing right by the Canadian music industry and music fans?
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I like watching the disBAND and believe it’s a great experience for young talented bands that have recently started to navigate their way into the music business. They can certainly benefit from the experience and also get a behind the scenes look at show business from a tv production point of view. Of course the judges are very focused on the money making potential of the band which is not a bad thing given the the type of job they have on a daily basis. I’d like to see a prominent record producer on the judge panel especially during auditions because a producer can listen to a single song and know what can be done with it and the band in the studio. The producer has the capability to see from a different perspective, perhaps an artistic persective, than the other judges.
Mike Mitchell